PPC Trends You Can't Ignore in 2018
Paid search campaigns are surely the best way of improving your online visibility and increasing engagement on your website. The fact that they offer immediate results makes them the most preferred digital marketing technique. But hiring just another agency offering PPC services may not offer you the mileage you are looking for. The agency needs to be well-versed in the latest trends in the world of PPC. So here are some of the trends that you can't ignore in 2019. Mobile Continues Growing For the last couple of years, the thrust of PPC has shifted towards mobile device as the majority of websites generate the bulk of their traffic from mobile devices. 2018 would be the year where mobile PPC is expected to grow even further. Mobile PPC poses its own challenges and it is for marketers to create the right balance running ad campaigns for mobile as well as desktop users. Machine Learning Is In Has the company offered you PPC services taken strides towards machi...